Marketing for Custom Home Builders & Remodelers in Florida
For builders who’d rather run jobsites than ad accounts.
We handle the marketing. You handle the build.
Burrow Agency is a marketing agency for custom home builders and remodelers in Florida. We run your Facebook and Instagram ads, turn your jobsite footage into video ads, and book qualified homeowners on your calendar. Based in Plant City, working across Tampa Bay and the rest of the state.
Six reasons your calendar's not full.
You started a business to build. Not to chase work.
Tire-Kickers
Two hours per call on someone who never books, never signs, never moves.
Dried-Up Referrals
Last year's word of mouth doesn't fill this year's calendar.
Bidding War
Racing other contractors to the bottom of your margin.
Facebook Problem
Boosted posts. Friend tags. None of it brings real work.
Compromise
Taking projects you wouldn't have touched last year, just to stay busy.
Second Job
Spending nights writing ads instead of running jobsites.
The Remodeler Authority Pipeline™
Four steps. Raw footage in. Booked appointments out.
Target
We lock in your ideal project type and service area.
- Define your highest-margin job types
- Map your service zone with zip-code precision
- Build a 90-day rollout plan with weekly milestones
Capture
We turn your raw jobsite footage into finished video ads.
- Edit phone-shot clips into scroll-stopping video
- Build before-and-after creative variations
- Test what converts, kill what doesn't
Reach
We run those ads to local homeowners with real budgets.
- Target by income, behavior, and zip code
- Manage daily ad spend with no wasted dollars
- Drive traffic to your builder-specific landing page
Filter
We pre-qualify every lead before they hit your calendar.
- Multi-step form weeds out tire-kickers
- Verify budget, timeline, and project fit
- Only qualified appointments reach your inbox
Four people willing to vouch for us.
Different industries. Each one said yes when we asked. The big one plays on its own with the sound off. Tap it to hear them.
Also On Record
Pick one to load it · Tap the player for sound
Case 01Turnout
Before the campaign
Attendance went to 10 to 18 serious attendees per session, with boosted weeks hitting roughly 30 in a single week. The strongest activity they'd seen in their 15-year history.
15-year nonprofit client
Verified email quote
Case 02Efficiency
CTK Reel campaign
11,136 people reached and 666 profile visits on a $255 spend. Instagram outperformed Facebook two to one on cost per visit.
CTK Church · Plant City, FL
28-day window
Case 03Volume
Across five campaigns
$15,241 total spend over the campaign window and 125,803 people reached. Average cost per Meta lead held at $64.
15-year nonprofit client
Meta Ads Manager export
Felipe is an exceptional marketer. His abilities made an immediate impact for us at Palm Harbor Homes in Plant City. It took no time for him to start generating qualified leads and get them in the door. His expertise will help take our business to the next level.
Featured Endorsement
Paul Roundtree III General Manager
Plant City, FL
On Paper
Click any exhibit to enlarge
90-Day Guarantee.
10+ Booked Appointments. 90 Days. Or We Work Free.
If we miss the number, we keep working — on our dime, on our time — until we hit it. No clawbacks. No fine print. No re-billing.
- 01
Service Area
Homeowner is inside your designated service zone.
- 02
Project Type
The work matches what you actually build.
- 03
Budget Fit
Their budget meets your minimum job size.
- 04
Attended
They showed up to the scheduled call.
The 90-Day Kickstart.
Your 90-day deployment of the Remodeler Authority Pipeline™. One sprint. One goal. Built to prove the system works before you commit long-term.
- 01
Planning Session
→ Step 01 · TargetWe sit down and lock in your targeting. We define your highest-margin job types, map your service zone down to the zip code, and build a 90-day rollout plan with weekly milestones.
- 02
Ad Creative Production
→ Step 02 · CaptureYou send raw clips off your phone. We cut them into short video ads with captions and pacing built for a phone screen, then build variations so we can test instead of guess.
- 03
Meta Ads Management
→ Step 03 · ReachHands-on daily management of your Facebook and Instagram campaigns. Targeting, budget, and creative rotation adjusted against real numbers, not a monthly check-in.
- 04
Project Filter Form
→ Step 04 · FilterA custom qualification form built to your criteria. Project type, budget, and timeline verified before anyone can pick a slot on your calendar.
We never mark up your ad spend. Every dollar of the $1,500 ad budget goes straight to Meta. We take no cut and add no fee. The $1,500 service fee is what Burrow charges to build and run the system.
30-Second Qualification Form
· No Long-Term Lock-In
Will the Remodeler Authority Pipeline™ actually pay off for you?
Plug in your real numbers. We'll run conservative math against the 10 booked appointments we guarantee and tell you straight whether working with us makes financial sense.
Conservative basis · 10 booked appointments · 90-day sprint · $9,000 total
What a typical job bills out at, start to finish.
After materials, subs, and direct labor. Custom builders often run 15% to 22%. Remodelers run higher.
Of 10 good-fit homeowners you sit down with, how many sign?
Free · No email required · Nothing gets sent anywhere
On paper, this is a strong fit.
Your numbers run against the 10 booked appointments we guarantee, over the 90-day sprint:
If we can't see a clear 3x gross-profit return on paper, we don't invite people to work with us. You clear that bar.
Apply for the Kickstart →We'll sanity-check these numbers together and see whether we can hit them in your market.
Conservative estimate · not a guarantee · ad spend paid directly to Meta
Based in Plant City. Working across Florida.
Burrow Agency runs Meta ads and jobsite video for custom home builders and remodelers all over Florida. We're based in Plant City, so Tampa Bay is home turf. Outside Florida? We work nationwide too.
See all of FloridaTampa Bay
Hillsborough, Pinellas, and Pasco, including Plant City, Brandon, and Riverview.
Tampa Bay pageLakeland and Polk County
Lakeland, Winter Haven, and the rest of Polk County.
Sarasota and Bradenton
Manatee and Sarasota counties, including Lakewood Ranch.
Orlando
Orange and Osceola counties.
Need crew, not customers? See CrewHire 30, hiring ads for Florida contractors.
The questions builders actually ask.
No fine print, no dancing around it. Here's what builders want to know before they apply.
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That's a filter problem, not an ads problem. Boosting a post puts your number in front of everybody, so everybody calls. We run targeted campaigns to homeowners in your service area, then put a filter form in front of your calendar that screens for project type, budget, and timeline before anyone books. The tire-kickers never make it onto your schedule.
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That's exactly what we want. Raw jobsite footage beats polished studio video because it looks real. Framing, finish work, a quick before-and-after shot on your phone. You send us the clips and we cut them into ads that stop the scroll. You don't need a camera crew. You need a phone and the jobs you're already running.
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First week is onboarding and build. Targeting, offer, and ad creative. Campaigns go live around week two, then we spend the rest of the sprint tuning on real data. Most booked appointments land in the back half of the 90 days, once the system has numbers to optimize against. It's a sprint, not a switch, but you'll see leads moving well before day 90.
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Half and half, and we never touch your ad budget. $1,500 is the Burrow service fee, which covers strategy, ad creative, campaign management, and your filter form. The other $1,500 is ad spend that goes straight to Meta to put your work in front of homeowners. We take no cut of it and add no markup. You can log into the ad account and see every dollar.
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No. Everyone starts with the 90-day Kickstart, which is the sprint to prove the system works. After that it's month to month. No annual contract, no early-termination fee. If it's working, you stay because you want to, not because you're trapped.
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We keep working for free until we do. If you follow the plan, send footage and answer the phone for qualified leads, and we don't land at least 10 qualified booked appointments in the first 90 days, you don't pay the service fee for the extra time it takes us to get there. We can't make a homeowner say yes to your bid, but the number and quality of booked appointments is on us.
Still on the fence? The application is a 30-second form and it tells you straight whether you're a fit.
Apply for the Kickstart →