About Burrow Agency
One person runs your account. That person is me.
No account managers, no call center, no handoff to a junior after you sign. You get Felipe, every time.
The Operator
Felipe Ruiz.
I started Burrow in 2019 out of Plant City, Florida. The work has been the same since day one: run Meta ads for custom home builders and high-end remodelers, cut their jobsite footage into video, screen the homeowners, and put booked appointments on their calendar.
I don't run a shop with fifteen people and a sales team. It's me. That's a limit and I'll say so plainly. It also means the person who builds your campaign is the person watching it every day, and the person who picks up when you call. You never have to explain your business twice.
Most builders I work with came off a bad experience with somebody else. An agency that sold them a website and disappeared. A lead service that sold the same homeowner to four other guys. I built the 90-Day Kickstart so there's a fixed end date and a number attached, instead of a retainer that runs forever with nothing to point at.
How I Work
Five rules I don't bend.
These aren't policies somebody wrote for a website. They're how I decide who to take on and how the work runs.
I never mark up your ad spend
Every dollar of your budget goes to Meta. I take no cut and add no percentage. Most agencies skim 15% to 20% off the top and don't mention it. You can log into the ad account and check.
If the math doesn't work, I say so
I'd rather lose the sale than take money from somebody whose job size or close rate can't carry it. There's a calculator on both service pages that will tell you no if the answer is no.
Ninety days, then month to month
No annual contract, no early termination fee. The sprint exists to prove the system works. After that you stay because it's working, not because you're stuck.
Your footage, not stock
I don't buy library clips of somebody else's kitchen. You film on your phone at framing, at trim, at the final walk, and I cut it. Real work outperforms polished every time.
I don't take competing accounts
I won't run ads for two builders fighting over the same neighborhoods. If your market is taken, I'll tell you on the first call instead of quietly bidding you against a client.
Who I Work With
Builders and remodelers who've run it.
Felipe is an exceptional marketer. His abilities made an immediate impact for us at Palm Harbor Homes in Plant City. It took no time for him to start generating qualified leads and get them in the door.
Paul Roundtree III · General Manager · Palm Harbor Homes of Florida
Straight Answers
What people ask before they apply.
You're one person. What happens when you get busy?
I cap how many accounts I run at once. When I'm full, I say I'm full and you go on a list. That's the trade for having the owner on your account instead of a rotating rep.
If that's a dealbreaker, I'd rather you know now than three months in.
Do you only work with Florida companies?
No. Burrow is based in Plant City and most of the early work was Florida, but I run campaigns for builders and remodelers across the country. Meta targeting cares about the radius around your shop, not mine.
What do you actually do all day on my account?
Watch the numbers and change what isn't working. Which ad is booking appointments and which one is burning budget. Which audience is producing homeowners with real money. Which questions on the filter form are letting the wrong people through.
It's the same as running a job. Check the work, fix what's off, keep it moving.
How do I get hold of you?
Phone, text, or email. 813.567.8560 or burrowagency@gmail.com. Clients get my cell.
If you're not a client yet, start with the application. It's a short form and it tells us both quickly whether this is a fit.