Contractor Marketing Florida
Florida builders need Florida marketing.
Burrow Agency is a contractor marketing agency based in Plant City. We run Meta ads and jobsite video for builders and remodelers across Florida. Storm season, insurance, and snowbird buyers are planned for before we spend a dollar of your budget.
Why Florida Is Different
Florida doesn't sell like anywhere else.
A national agency runs the same playbook in Ohio and in Florida. Here's what that playbook misses.
01
Storm Season
Hurricane season runs June 1 to November 30. When a storm is on the map, homeowners stop thinking about a new kitchen. We pause spend before landfall and come back with the right message after.
02
Code Is a Selling Point
Impact windows, hurricane straps, and a slab built to the flood line are what the inspector wants. They're also what the buyer wants to hear about. We put them in the ad.
03
Insurance Comes Up First
Florida homeowners ask about insurance before they ask about countertops. A house that's stronger and cheaper to insure is a real reason to build or remodel. Your ads should say so.
04
Buyers Who Live Up North
Some of your buyers are only here half the year. They pick a builder from a phone in another state. Jobsite video is how they learn to trust you before you ever meet.
05
New Builds and Old Bones
New subdivisions keep going up in Wesley Chapel, Lakewood Ranch, and Horizon West. Older homes in South Tampa, Winter Park, and Bradenton need full remodels. Different buyers, so they get different campaigns.
06
The Summer Slowdown
July and August bring heat, afternoon storms, and slower jobsites. We plan your calendar around it so the ads are working hardest when homeowners are ready to sign.
Service Area
Where we run campaigns in Florida.
Home base is Plant City, right between Tampa and Lakeland. Within a couple of hours we'll come to your jobsite. Farther out, we work by video call and you film on your phone.
On The Record
Florida companies we've run it for.
Plant City, FL
Palm Harbor Homes. Their general manager said it took no time to start generating qualified leads and get them in the door.
Paul Roundtree III · General Manager
Tampa, FL
L&K Custom Homes. Custom builder in Hillsborough County. Landon's video testimonial is on the results page.
Landon · L&K Custom Homes
Englewood, FL
Genesis Construction. Family-owned builder in Sarasota County, about two hours south of us. Same system, run from Plant City.
Jose & Julia · Co-Owners
Hillsborough County, FL
HARPRO LLC. Design build contractor about 20 minutes from our office. Their jobsite video ads run on the same system.
Jeff · Owner
The System
One system, anywhere in Florida.
The Remodeler Authority Pipeline™ runs the same way in Naples as it does in Plant City. The targeting is what changes.
01
Target
We pick the jobs you want and the towns where your buyers live. Not one big circle around the nearest city.
02
Capture
You film on your phone at rough-in, at trim, and at the final walk. We cut it into short video ads.
03
Reach
The ads run on Facebook and Instagram to homeowners in your area who can afford the work.
04
Filter
A short form checks project type, budget, timeline, and address before anyone books a time on your calendar.
05
The Investment
$1,500 service fee and $1,500 ad spend. The ad spend goes straight to Meta with no markup.
06
The Term
Ninety days, then month to month. No annual contract and no early termination fee.
Built for two kinds of contractors: custom home builders and kitchen and bath remodelers. Need crew instead of customers? See CrewHire 30.
Straight Answers
What Florida contractors ask.
Do you work outside Tampa Bay?
Yes. We're based in Plant City and run campaigns for builders and remodelers all over Florida. Tampa Bay is where we started, not where we stop.
Will you work with two builders in my area?
No. I won't run ads for two builders fighting over the same neighborhoods. If your area is already taken, I'll tell you on the first call.
What happens to my ads during hurricane season?
We watch the forecast. When a storm is headed your way, we pause spend so you're not paying for clicks from people boarding up windows. After it passes, we come back with ads that fit what homeowners need next.
Is there a page for my city?
Tampa Bay has its own page. More Florida cities are coming. If your town isn't listed yet, we still work there.
What does it cost?
$1,500 a month for the service and $1,500 a month in ad spend that goes straight to Meta. The guarantee is simple: 10 or more booked appointments in 90 days, or we work free.
Who am I actually talking to?
Felipe. Every call, every campaign. Call or text me at 813.567.8560.